Energy Media Director

Posted: June 29, 2010

With world attention focused on both the environment and the economy, Environmental Defense Fund is where policymakers and business leaders turn for win-win solutions. This leading green group, founded in 1967, has tripled in size over the past decade by focusing on strong science, uncommon partnerships and market-based approaches. You can be part of a vibrant workplace that welcomes diverse perspectives, talents and contributions, where innovation and a focus on results are a way of life. With programs from Boston to Beijing, Environmental Defense Fund is the only environmental group to receive an A rating from Wired magazine.

The Energy Media Director will be the principal liaison with the media and public to promote and advance the work of Environmental Defense Fund’s Energy Program. The Energy Media Director will develop and maintain new and existing positive work relationships with key journalists, editorial writers and columnists. In this capacity, the Energy Media Director will be responsible for developing media strategies and a broad array of communication tactics that successfully engage the press and public on the program work and brand of the organization.

Key Responsibilities:

Makes strategic and tactical use of both offline and online media to promote Environmental Defense Fund and its specific program goals
Develops news stories on a systematic basis for feature coverage
Develops the creation and implementation of media outreach and response strategies on a daily basis, monitoring and facilitating media response to breaking news and political/legislative events
Plans and executes media conferences and in-person meetings with media
Creates, edits and proofreads media materials under deadline pressure
Maintains media contact lists and maintains regular contact and strong relationships with targeted reporters
Works closely with a core marketing team to conceive and execute integrated marketing campaigns utilizing multi-media channels (web, collateral, advertising, etc.) for maximum outreach and effectiveness
Helps to prepare program staff with training and advice for media opportunities
Prepares summaries and analyses of media coverage on a monthly basis

Qualifications:

· A minimum of five years media experience, preferably in a political or issue advocacy context. Environmental

media experience is a plus.

· Excellent verbal and written communication skills.

· Superior creative and opportunistic media outreach abilities.

· Track record of producing national and regional media coverage.

· Excellent organizational skills including the ability to handle and prioritize multiple tasks and to meet deadlines.

· Good strategic public relations and media judgment.

· Ability to multi-task and work effectively with staff on many levels who work in several EDF offices.

· Able to adapt to frequent change and prioritize effectively under frequent deadline pressure.

· Strong pitching and presentation skills.

· Familiarity with Vocus media contact software desirable.

This position can be located from either the Austin, DC or Washington, DC office. Qualified applicants should submit their cover letter (including salary requirements), resume and a writing sample to jobs@edf.org.

Due to the volume of employment applications and queries received, EDF is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate.

Environmental Defense Fund is an Equal Opportunity Employer.

(June 2010)

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